Dr Miles Weaver M.Weaver@napier.ac.uk
Associate Professor
Developing Your ‘North Star’ to Clarify Purpose
Weaver, Miles; Crossan, Kenny; Tan, Hock
Authors
Dr Kenny Crossan k.Crossan@napier.ac.uk
Associate Professor
Dr Hock Tan H.Tan@napier.ac.uk
Lecturer
Contributors
Dr Miles Weaver M.Weaver@napier.ac.uk
Project Leader
Dr Kenny Crossan k.Crossan@napier.ac.uk
Researcher
Dr Hock Tan H.Tan@napier.ac.uk
Researcher
Abstract
There is widespread acceptance that business “can do well, by doing good” leading to the rise in organisations defining themselves as ‘purpose-driven’. In the context of Scotland, there appears to be a fertile environment for growth in this area, with examples of the Scottish Government Economic Strategy (March, 2015) focused on ‘inclusive capitalism’ and emerging initiatives such as the adoption of the Sustainable Development Goals in policy-making, engagement activities with businesses including the Scottish Business Pledge and the Scotland CAN-B programme (launched in May, 2018). This mantra presents a WIN-WIN situation, emphasising business growth and a fairer and more inclusive Scotland but such a position cannot always be realised. There is inherent complexity, issues and challenges, different perspectives and competing priorities at play when clarifying ‘purpose’. One issue that came out of Rich Picture workshops with representatives from the Scottish Government highlighted the desire to follow a ‘North Star’. Later discussions with critical friends and further analysis of over 20 Rich Pictures from workshops that represented different sectors showed that there simply cannot be one “North Star” – business must clarify their own. This study argues that OR, particularly recent developments in COR can play a significant role in helping organisations to build a meaningful engagement with communities when values can be aligned. Many of these ideas and techniques are incorporated in Weaver, Crossan, Tan and Paxton (2018) ‘shared spaced’ concept. This includes the need for strong facilitation skills to structure the issues and challenges an organisation wishes to address, in making value and boundary judgements (i.e. the groundwork before a meaningful engagement can be pursued between matched parties), the co-creation of solutions and evaluating impact. Practical applications and further thoughts on embedding the process in practice are also outlined.
Citation
Weaver, M., Crossan, K., & Tan, H. (2018, September). Developing Your ‘North Star’ to Clarify Purpose. Presented at OR60: Annual Conference of the Operational Research Society, Lancaster University
Presentation Conference Type | Speech |
---|---|
Conference Name | OR60: Annual Conference of the Operational Research Society |
Conference Location | Lancaster University |
Start Date | Sep 10, 2018 |
End Date | Sep 12, 2018 |
Deposit Date | Jul 17, 2019 |
Publicly Available Date | Jul 18, 2019 |
Keywords | systems thinking; purpose; strategy formulation; Community Operational Research |
Public URL | http://researchrepository.napier.ac.uk/Output/1972056 |
Files
Developing Your North Star To Clarify Purpose - slides
(10.4 Mb)
Presentation
You might also like
The Global Cities Can B Movement: Lessons from Edinburgh
(2023)
Presentation / Conference
The humanitarian supply network: A paradigm problem and a big idea
(2023)
Presentation / Conference
CIE Report: Bridging the gap
(2023)
Report
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search