Dr James Blake J.Blake@napier.ac.uk
Associate Professor
Second Screen interaction in the cinema: Experimenting with transmedia narratives and commercialising user participation
Blake, James
Authors
Abstract
In its relatively short life, second screen interaction has evolved into a variety of forms of viewer engagement. The practice of using two screens concurrently has become common in domestic TV viewing but remains a relatively specialist and niche experience in movie theatres. For this paper, three case studies explore the motivations and challenges involved in such projects. The film Late Shift (Weber, 2016) pulls together conventional cinematic narrative techniques and combines them with the interactivity of Full Motion Video games. An earlier film, App (Boermans, 2015) innovated with the second screen as a vehicle for transmedia content to enhance an affective response within the horror genre. The release of the film Angry Birds (Rovio, 2016) involved a symbiotic second screen play-along element which began in advance of the screening and continued after the movie concluded. This study also analyses other interactive projects within this context, including Disney’s short- lived ‘Second Screen Live’ that accompanied the release of The Little Mermaid (Disney, 1993) and commercial platforms including CiniMe and TimePlay. Mobile devices are being used as platforms for interactive gameplay, social participation and commercial opportunities. However, this landscape has implications on the culture of audience etiquette and the notion of user agency within an environment of immersive storytelling.
http://www.participations.org/Volume%2014/Issue%202/27.pdf
Journal Article Type | Article |
---|---|
Acceptance Date | Sep 22, 2017 |
Online Publication Date | Nov 30, 2017 |
Publication Date | Nov 30, 2017 |
Deposit Date | Nov 30, 2017 |
Publicly Available Date | Dec 1, 2017 |
Journal | Participations: International Journal of Audience Reception Studies |
Electronic ISSN | 1749-8716 |
Publisher | Aberystwyth University |
Peer Reviewed | Peer Reviewed |
Volume | 14 |
Issue | 2 |
Pages | 526-544 |
Series Title | Unsociable Audiences |
Keywords | Transmedia, aecond acreen, agency, Immersion, Interaction, cinema, distraction |
Public URL | http://researchrepository.napier.ac.uk/Output/1015138 |
Publisher URL | http://www.participations.org/Volume%2014/Issue%202/27.pdf |
Contract Date | Dec 1, 2017 |
Files
Second Screen Interaction In The Cinema: Experimenting With Transmedia Narratives And Commercialising User Participation
(749 Kb)
PDF
You might also like
Television and the Second Screen
(2016)
Book
Personalised TV ads are the future – but is it time to panic?
(2015)
Newspaper / Magazine
Mobile Platforms and monetising the Second Screen.
(2015)
Preprint / Working Paper
What was missing from the relaunch of Medium?
(2015)
Newspaper / Magazine
Little reason to smile as Iannucci lays bare the tension between BBC and Tories.
(2015)
Newspaper / Magazine
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search