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Outputs (105)

The learning curve. (2009)
Journal Article
Steven, G. (2009). The learning curve. Financial Management -London-, 31-32

Marketing to the bottom of the pyramid: opportunities in emerging markets (2009)
Journal Article
Omar, M., & Williams, J. (2009). Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1, 427-446. https://doi.org/10.1504/IJSEM.2009.024845

The significance of emerging economies to global marketing within the context of a paradigm shift of international business is enormous. The purpose of this paper is to show that emerging markets have two separate areas of opportunity for multination... Read More about Marketing to the bottom of the pyramid: opportunities in emerging markets.