Managing and maintaining corporate reputation and brand identity: Haier Group logo
(2006)
Journal Article
Omar, M., & Williams, J. (2006). Managing and maintaining corporate reputation and brand identity: Haier Group logo. The journal of brand management an international journal, 13(4-5), 268-275. https://doi.org/10.1057/palgrave.bm.2540270
The riots against the World Trade Organization in Seattle and the protests in Washington present a real threat to the reputation of global firms. Those changes in circumstance led international firms to pay considerable attention to the management of... Read More about Managing and maintaining corporate reputation and brand identity: Haier Group logo.