Individualized Tourism Brochures as a Novel Approach to Mass Customization (2008)
Journal Article
Migas, N., Anastasiadou, C., & Stirling, A. (2008). Individualized Tourism Brochures as a Novel Approach to Mass Customization. Journal of Hospitality and Leisure Marketing, 17, 237-257. https://doi.org/10.1080/10507050801978463

Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors. Despite the wide adoption of Internet technologies in tourism marketing, i... Read More about Individualized Tourism Brochures as a Novel Approach to Mass Customization.

Tourism interest groups in the EU policy arena: characteristics, relationships and challenges. (2008)
Journal Article
Anastasiadou, C. (2008). Tourism interest groups in the EU policy arena: characteristics, relationships and challenges. Current Issues in Tourism, 11, 24-39. doi:10.2167/cit326.0

Despite the European Union’s (EU) influence on tourism, surprisingly little is known of tourism interest representation and the nature of their relationship with the EU institutions. Empirical evidence drawn from a study on the EU tourism policy env... Read More about Tourism interest groups in the EU policy arena: characteristics, relationships and challenges..