Individualized Tourism Brochures as a Novel Approach to Mass Customization (2008)
Journal Article
Migas, N., Anastasiadou, C., & Stirling, A. (2008). Individualized Tourism Brochures as a Novel Approach to Mass Customization. Journal of Hospitality and Leisure Marketing, 17, 237-257. https://doi.org/10.1080/10507050801978463

Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors. Despite the wide adoption of Internet technologies in tourism marketing, i... Read More about Individualized Tourism Brochures as a Novel Approach to Mass Customization.