Language choice as a potential source of Intercultural discord in English-Mandarin business encounters.
(2013)
Journal Article
Fischer, M. (2013). Language choice as a potential source of Intercultural discord in English-Mandarin business encounters. China media research, 9, 45
Until recently Anglophone business research into the issues surrounding the costs of and barriers to internationalisation has focused on cultural barriers and their potential for conflict and misunderstanding. Most of this research assumes that, as E... Read More about Language choice as a potential source of Intercultural discord in English-Mandarin business encounters..