Language choice as a potential source of Intercultural discord in English-Mandarin business encounters. (2013)
Journal Article
Fischer, M. (2013). Language choice as a potential source of Intercultural discord in English-Mandarin business encounters. China media research, 9, 45

Until recently Anglophone business research into the issues surrounding the costs of and barriers to internationalisation has focused on cultural barriers and their potential for conflict and misunderstanding. Most of this research assumes that, as E... Read More about Language choice as a potential source of Intercultural discord in English-Mandarin business encounters..

Employer demand for languages graduates in Scotland: a case study in the Financial Services sector. (2013)
Journal Article
Fischer, M. (2013). Employer demand for languages graduates in Scotland: a case study in the Financial Services sector. Scottish Languages Review, 26, 3-12

This article investigates the employers' preferences when hiring graduates to work in the financial services sector in Edinburgh. It is based on five in-depth semi-structured interviews with managers in the sector. The findings show that a global men... Read More about Employer demand for languages graduates in Scotland: a case study in the Financial Services sector..

Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service (2013)
Thesis
McCrory, B. Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6439

Customer retention has long been considered an important element in achieving competitive advantage for business organisations. The increasingly turbulent economic environment has brought this again to the fore for many organisations. Through the de... Read More about Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service.

An investigation into the sales process practiced by Scottish-based food and drink SMEs (2013)
Thesis
Douglas, T. An investigation into the sales process practiced by Scottish-based food and drink SMEs. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6038

This thesis aims to explore selling and the sales process in Small and Medium Enterprises (SMEs) from the selling organisation’s perspective. It investigates the sales process between SME manufacturers/distributors and Food retail and Foodservices cu... Read More about An investigation into the sales process practiced by Scottish-based food and drink SMEs.