Outputs (23)

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Ensor, J. (2012, January). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions. Presented at International Marketing Trends Conference

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.

Events management education. (2011)
Book Chapter
Leask, A., & Barron, P. (2011). Events management education. In The Routledge Handbook of Events. Routledge. https://doi.org/10.4324/9780203803936.ch30

This chapter considers the development of events management education and the close association that this has with the development of academic research in the events management sector. The chapter starts with an introduction to the sector and the eme... Read More about Events management education..

Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies (2011)
Presentation / Conference Contribution
Leask, A., Barron, P., & Fyall, A. (2011, June). Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies. Paper presented at Advancing the Social Science of Tourism

No abstract available.