3MT Competition is Opent Sighthill Campus is running!
Jun 26, 2025
Location
School of Applied Sciences & School of Health and Social Care, Sighthill Campus
Description
You are cordially invited to participate in the first edition of the 3MT Competition, organised jointly by School of Applied Sciences & School of Health and Social Care
Artificial Intelligence and Creativity: Opportunity or Threat
Apr 15, 2025
Location
Loughborough University, London
Description
Until recently experts believed that creative jobs and businesses would be among the least vulnerable to AI and robotisation. However, in recent years these views have changed with the acceleration of Generative AI tools, which are already used as a low-cost substitute for creator labour previously done by humans. Undoubtedly, AI systems not only have made an impact on human creativity but have gone as far as generating new and original content, prompting some scholars to describe machine-based generative outputs as ‘artificial creativity’ (Moruzzi, 2021; Runco, 2023a, 2023b).
There are currently two discourses: on the one hand, there are enthusiasts who stress that the adoption and use of AI as a tool brings increased potential for creative tasks, expanding the reach and speed of search beyond the localised imagination of people, and ultimately resulting in augmented human talent and creativity. Digitisation of creative content has made professionals more productive and saved thousands of hours of tedious “grunt work” in activities like animation, where AI can substitute for repetitive rendering, freeing workers attention for higher-level and potentially more creative tasks.
Against this promise and opportunity sceptics report that work is already being lost, particularly in the more precarious freelance sector. Moreover, AI models depend on creative content produced by humans, which is exploited without regard for the human sources and their remuneration, since Intellectual Property enforcement is difficult with online content. From this respect, there are concerns that AI systems will eventually diminish human creativity and jeopardise the future of jobs, businesses and entire industries, including education institutions serving those industries.
This event will bring together these two contrasting perspectives to consider both sides and debate the opportunities and threats of AI for creativity.
Dr Jaradat has led an exceptional annual international study trip to Dubai which provided students with a world-class experience, including opportunities to connect with global industry leaders and key professional bodies in the construction industry including the chartered Institute of Building (CIOB), the Royal Institution of Chartered Surveyors (RICS) and the Chartered Institute of Architectural Technologists (CIAT). The students also had exceptional access to construction sites at various stages of completion including the Cavalli Tower (a luxury residential project), DAMAC Lagoons (Mediterranean-inspired villas), DAMAC Hills (a self-contained community comprising villas, apartments and a hotel) and a 3D Printed Building by Nakheel (1 in 7 3D printing projects in Dubai). Several links were instigated with leading employers who are interested in employing ENU graduates, distance learning, and PhD opportunities to upskill their own employees such as DAMAC (a leading Real Estate Developer of luxury properties in Dubai & UAE); NEA (an international chartered professional quantity surveying practice); AE7 (is a global multi-disciplinary design firm); Fam Properties (real estate consultancy), Dubai Municipality, Dubai Economic Department, Emirates Green Building Council, AtkinsRéalis (a world-leading design, engineering and project management organisation), Allanton Group (specialists in development, investment, and asset management); Linesight (construction consultants) and much more. The students also had the opportunity to interact with former students who now work for firms such as CBRE (global leaders in commercial property). The trip involved a wide range of formal and informal activities including a visit to the award-winning Dubai Frame which holds a record for the largest frame in the world and is also an observatory, museum, and monument. The students also visited the Global Village and explored various pavilions, decorated in style of different countries and cultures. Other social events involved a lunch at the Trump International Golf Club restaurant and a networking dinner at the Jumeirah Residential Beach which has Dubai Ain (the world's highest observation wheel). Students who participated in the trip wrote articles in the CIAT | aspiration magazine in 2020 and 2024 issues.
