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Biography Dr Holly Patrick is a Lecturer in the Human Resource Management Group of Edinburgh Napier University’s Business School. Awarded her PhD in 2013 from the University of St Andrews, Holly’s research focusses on the changing nature and future of work in the creative and craft sectors.

Her research on creative work predominantly focusses on the tensions and precarity experienced by creative workers, particularly freelancers, and the forms of peer support and solidarity this produces. She has published articles on these topics in international journals such as Work Employment and Society, Management Learning, and the Asia Pacific Journal of Arts and Cultural Management. She collaborates with creative businesses, campaign groups and industry bodies in the UK and is Chair of the British Academy of Management Special Interest Group for Creative and Cultural Industries. She is currently working on an interdisciplinary research project with collaborators form the School of Computing, scoping the development of an Artificial Intelligence advisor for creative freelancers, more details on which can be found at

Her work on the changing nature of the craft beer sector and work therein involves collaborations with academics and brewers from across the UK and further afield. Her research on work in craft beer has been published by Routledge and Palgrave. Along with her academic collaborators, she published an edited collection with Emerald: 'Researching Craft Beer', based on the outcomes of an international symposium she co-hosted in Edinburgh in 2019. She is currently working on a paper conceptualising the effects of institutional complexity on the work and identity of craft brewers.

Before joining ENU, Holly was a Visiting Scholar for 2 years at the University of Technology, Sydney. During her time there, Holly’s work was presented at UTS, the Royal Melbourne Institute of Technology, and the University of Melbourne, as well as prestigious conferences such as the Australia and New Zealand Academy of Management.

In addition to her personal research agenda, Holly has been involved in several large-scale, externally funded research projects. While at St Andrews, she was part of a 5 person team assigned to deliver a report analysing the future of the European automotive industry for the governing body of the European Economic Community. At UTS, Holly was project manager of a 7 person team awarded the contract to develop the Australian Leadership Capabilities Standard.
Research Interests Creative Industries, Creativity and Innovation, Craft Work, Food and Drink, Institutional Theory, Employment Precarity
Teaching and Learning Programme Leader: BA International Business Practice (Macau)

Teaching : Behavioural Studies; Leadership Strategy and Innovation; Leading Strategic Decision Making; Employee Resourcing; Contemporary Issues in Human Resource Management; The Organisational Context of HRM; Labour Relations.

Dissertation Supervisor: Undergraduate; MBA; MSc; DBA; PhD
PhD Supervision Availability Yes
PhD Topics Creative Work, Innovation, Ambidexterity, Craft Work, Employment Precarity