Introducing the Psychological contract into Sales Education
(2021)
Journal Article
Mackenzie, C. (2021). Introducing the Psychological contract into Sales Education. International Journal of Sales Transformation, 7.3, 16-18
This is a discussion document about introducing students of sales education the benefits of the psychological contract. It explains the different types of business contracts and discusses how an appreciation of the subtleties of personal inter-commu... Read More about Introducing the Psychological contract into Sales Education.