Dr Colin Mackenzie C.Mackenzie@napier.ac.uk
Zero Hour Lecturer
Introducing the Psychological contract into Sales Education
Mackenzie, Colin
Authors
Abstract
This is a discussion document about introducing students of sales education the benefits of the psychological contract. It explains the different types of business contracts and discusses how an appreciation of the subtleties of personal inter-communication support trust and resilience in the sales process.
Citation
Mackenzie, C. (2021). Introducing the Psychological contract into Sales Education. International Journal of Sales Transformation, 7.3, 16-18
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Jun 1, 2021 |
| Online Publication Date | Aug 1, 2021 |
| Publication Date | Aug 1, 2021 |
| Deposit Date | Sep 25, 2021 |
| Journal | International Journal of Sales Transformation |
| Peer Reviewed | Not Peer Reviewed |
| Volume | 7.3 |
| Pages | 16-18 |
| Keywords | sales education, psychological contract, trust |
| Public URL | http://researchrepository.napier.ac.uk/Output/2805566 |
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