Dr Simone Kurtzke's Outputs (6)

Integrating AI Literacy into Higher Education: A Practical Framework (2024)
Book Chapter
Kurtzke, S. (2024). Integrating AI Literacy into Higher Education: A Practical Framework. In H. Crompton, & D. Burke (Eds.), Artificial Intelligence Applications in Higher Education: Theories, Ethics, and Case Studies for Universities. Routledge. https://doi.org/10.4324/9781003440178-16

This chapter presents a comprehensive framework for integrating artificial intelligence (AI) literacy into higher education (HE), based on a case study at a UK higher education institution. Recognising the increasing influence of AI in society and th... Read More about Integrating AI Literacy into Higher Education: A Practical Framework.

Employability attributes: Meeting deadlines, time management (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.

AI Literacy Framework for Marketing Education and Assessment Design. (2024)
Presentation / Conference Contribution
Kurtzke, S. (2024, June). AI Literacy Framework for Marketing Education and Assessment Design. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to collect feedback from marketing practitioners on an evidence-based AI Literacy Framework that shows how higher-order human and applied AI skills can be embedded in marketing curricula and through assessment. It sets out debates on A... Read More about AI Literacy Framework for Marketing Education and Assessment Design..

Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment. Presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

In this 15-minute talk, we present the theoretical twists and turns of our research on deadline extensions at The Business School, Edinburgh Napier University. We share preliminary findings of our quantitative data analysis on high-stakes assessments... Read More about Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment.

Integrating AI Literacy in Higher Education: A Practical Framework (2024)
Presentation / Conference Contribution
Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a... Read More about Integrating AI Literacy in Higher Education: A Practical Framework.

Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method (2024)
Book Chapter
Kurtzke, S., & Brodie, J. (2024). Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method. In Leading Global Excellence in Pedagogy: Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies. IFNTF Publishing

In the wake of the rapid rise of Generative AI (GAI) since the end of 2022, this paper focuses on the rapidly emerging need to upskill academics working in higher education (HE) in Artificial Intelligence (AI) and more broadly integrate AI literacy i... Read More about Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method.