Dr Tom Campbell

Laying down a path for safer mountain biking
Feb 23, 2023

Summary Dedicated to promoting health and wellbeing, Fujitsu is working with Edinburgh Napier University to design a comprehensive study of mountain biking injuries that aims to promote health and safety by enabling manufacturers to innovate and create safer products.

People Lesley Ingram-Sills
Tom Campbell
G Florida-James
Arthur Bossi

URL https://www2.fujitsu.com/global/customer-stories/cs-edinburgh-napier-university-20230220/

Summary	Dedicated to promoting health and wellbeing, Fujitsu is working with Edinburgh Napier University to design a comprehensive study of mountain biking injuries that aims to promote health and safety by enabling manufacturers to innovate and create safer products.
People	Lesley Ingram-Sills Tom Campbell G Florida-James Arthur Bossi
URL	https://www2.fujitsu.com/global/customer-stories/cs-edinburgh-napier-university-20230220/

The Future Directions & Trends for Off Road e-MTB use & Impact in Great Britain
Jan 19, 2023

Summary The introduction of e-bikes into the cycling industry has resulted in a growing market, with
sales demonstrating an increase exponentially over the last five years. Globally it is predicted
that e-bikes will reach and potentially surpass 130 million by 2023 (Lee et al., 2019). In 2018,
it was projected that the sale of e-bikes in Europe would increase from 2.4 million units to 4.6
million in 2022 (Technavio.com, 2018). Despite this rapid ongoing growth, little is known about
the current demographics, motivations, and behaviour of eMTB users and the potential impact
on the environment within GB. Broadly, cycling has been repeatedly shown to lack ethnic or
gender diversity and instead is dominated by older, rich, white, men. Generally, mountain bike
riders are largely motivated by fun, enjoyment and connection with nature and accordingly
shown a willingness to protect nature (Campbell et al., 2021).
eMTBs enable riders to access the countryside of Great Britain, providing an alternative to
built-up environments and busy traffic filled roads. However, little is understood about the
behaviour of eMTB riders in this space and their impact on fragile and trail environments. The
current stakeholders were keen to explore opportunities to increase eMTB participation, whilst
mitigating any negative impacts on trail, environment, and interactions between user groups.
There were four aims associated with this study:
1. To understand the growth/direction of the market and user group.
2. To increase overall knowledge regarding trail design and environmental impacts
related to eMTBS use in both trail centers and the wider countryside.
3. To provide land managers/owners and stakeholders with data to help assist future
decisions/education and policy relating to eMTB use in a responsible and sustainable
way.
4. To understand the population of riders to help inform responsible behavior and
behavior change in the desired locations.

People Lesley Ingram-Sills
Tom Campbell
G Florida-James

URL https://www.britishcycling.org.uk/emtbstudy

Summary	The introduction of e-bikes into the cycling industry has resulted in a growing market, with sales demonstrating an increase exponentially over the last five years. Globally it is predicted that e-bikes will reach and potentially surpass 130 million by 2023 (Lee et al., 2019). In 2018, it was projected that the sale of e-bikes in Europe would increase from 2.4 million units to 4.6 million in 2022 (Technavio.com, 2018). Despite this rapid ongoing growth, little is known about the current demographics, motivations, and behaviour of eMTB users and the potential impact on the environment within GB. Broadly, cycling has been repeatedly shown to lack ethnic or gender diversity and instead is dominated by older, rich, white, men. Generally, mountain bike riders are largely motivated by fun, enjoyment and connection with nature and accordingly shown a willingness to protect nature (Campbell et al., 2021). eMTBs enable riders to access the countryside of Great Britain, providing an alternative to built-up environments and busy traffic filled roads. However, little is understood about the behaviour of eMTB riders in this space and their impact on fragile and trail environments. The current stakeholders were keen to explore opportunities to increase eMTB participation, whilst mitigating any negative impacts on trail, environment, and interactions between user groups. There were four aims associated with this study: 1. To understand the growth/direction of the market and user group. 2. To increase overall knowledge regarding trail design and environmental impacts related to eMTBS use in both trail centers and the wider countryside. 3. To provide land managers/owners and stakeholders with data to help assist future decisions/education and policy relating to eMTB use in a responsible and sustainable way. 4. To understand the population of riders to help inform responsible behavior and behavior change in the desired locations.
People	Lesley Ingram-Sills Tom Campbell G Florida-James
URL	https://www.britishcycling.org.uk/emtbstudy

Dr Tom Campbell was interviewed about the Mountain Bike Innovation Centre on ITV Borders news.
Mar 18, 2021

Summary Dr Tom Campbell was interviewed on ITV borders news to talk about the signing of the borderlands deal and the Mountain Bike Innovation Centre to be located in Innerleithen.

People Tom Campbell

URL https://www.itv.com/news/border/2021-03-18/borderlands-how-the-growth-deal-could-impact-southern-scotland

Summary	Dr Tom Campbell was interviewed on ITV borders news to talk about the signing of the borderlands deal and the Mountain Bike Innovation Centre to be located in Innerleithen.
People	Tom Campbell
URL	https://www.itv.com/news/border/2021-03-18/borderlands-how-the-growth-deal-could-impact-southern-scotland

MTB Trail Building sector is ready for further professionalisation
Sep 11, 2020

Source International Mountain Bicycling Association

Summary Research undertaken by Edinburgh Napier university, as part of an Erasmus+ project, has identified the skill gaps that exist within the mountain bike trail building sector and the prioritisation of training requirements.

People Tom Campbell

URL https://www.imba-europe.org/news/mtb-trail-building-sector-ready-further-professionalization

Source	International Mountain Bicycling Association
Summary	Research undertaken by Edinburgh Napier university, as part of an Erasmus+ project, has identified the skill gaps that exist within the mountain bike trail building sector and the prioritisation of training requirements.
People	Tom Campbell
URL	https://www.imba-europe.org/news/mtb-trail-building-sector-ready-further-professionalization

Hearts and Hibs youngsters sign up for Edinburgh Napier University course
Sep 10, 2020

Source Edinburgh Evening News

Summary Hearts and Hibs have teamed up with Edinburgh Napier University to give development squad players a chance to combine traditional studying with their football commitments.

People Tom Campbell
Susan Brown

URL https://www.edinburghnews.scotsman.com/sport/football/hearts/hearts-and-hibs-youngsters-sign-edinburgh-napier-university-course-2967169

Source	Edinburgh Evening News
Summary	Hearts and Hibs have teamed up with Edinburgh Napier University to give development squad players a chance to combine traditional studying with their football commitments.
People	Tom Campbell Susan Brown
URL	https://www.edinburghnews.scotsman.com/sport/football/hearts/hearts-and-hibs-youngsters-sign-edinburgh-napier-university-course-2967169

News (5)