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Outputs (3)

Story-telling in advertising across the world: a space for cross-cultural investigation (2015)
Presentation / Conference Contribution
Penman, C. (2015, November). Story-telling in advertising across the world: a space for cross-cultural investigation. Paper presented at 15th IALIC Conference Intercultural Communication in Social Practice, Beijing, China

In recent years, ‘story-telling’ has increasingly come into the limelight in the context of branding and advertising as marketers try to build emotional connections to their brands. The liminal space between ways to engage the imagination and those n... Read More about Story-telling in advertising across the world: a space for cross-cultural investigation.

Collaborative production of learning objects on French literary works using the LOC software (2015)
Book
Penman, C. (2015). K. Borthwick, E. Corradini, & A. Dickens (Eds.), Collaborative production of learning objects on French literary works using the LOC software. Research-publishing.net. https://doi.org/10.14705/rpnet.2015.000272

This case study situates the collaborative design of learning objects (interactive online learning material) using the LOC (Learning Object Creator) software in the context of language activities external to the core learning activities of language... Read More about Collaborative production of learning objects on French literary works using the LOC software.

A module-based approach to foster and document the intercultural process before and during the residence abroad (2015)
Journal Article
Penman, C., & Ratz, S. (2015). A module-based approach to foster and document the intercultural process before and during the residence abroad. Intercultural Education, 26(1), 49-61. https://doi.org/10.1080/14675986.2015.993529

This article contributes to the debate on what form of preparation and support can enhance the intercultural student experience during the Year Abroad. It presents a credit-bearing and multi-modal module at a UK university designed to both prepare st... Read More about A module-based approach to foster and document the intercultural process before and during the residence abroad.