Craft beer, Cicerones and changing identities in beer serving
(2018)
Book Chapter
Clarke, D., Weir, D., & Patrick, H. (2018). Craft beer, Cicerones and changing identities in beer serving. In Work, Working and Work Relationships in a Changing World. Routledge
There has been a revival of traditional beer in the UK and the craft beer market is becoming increasingly competitive, resulting in producers bringing a little more theatre to the category. Beer drinking is primarily about taste and, since consumers... Read More about Craft beer, Cicerones and changing identities in beer serving.