Prof G Florida-James

Dr Lesley Ingram-Sills & Professor Geraint Florida-James. Gear up for the electric bike revolution
May 11, 2023

Summary The need for us all to be more environmentally conscious has never been clearer. But when it comes to choosing how we get around, it can be difficult to make big changes stick. The image of a bicycle sitting in the shed doing nothing can be inhibiting and off-putting. However, more and more evidence suggests electric bikes could play a big part in reducing our carbon emissions – and bring about a new cycling revolution.

People Lesley Ingram-Sills
G Florida-James

URL https://www.scotsman.com/news/opinion/columnists/gear-up-for-the-electric-bike-revolution-dr-lesley-ingram-sills-prof-geraint-florida-james-4136124

Summary	The need for us all to be more environmentally conscious has never been clearer. But when it comes to choosing how we get around, it can be difficult to make big changes stick. The image of a bicycle sitting in the shed doing nothing can be inhibiting and off-putting. However, more and more evidence suggests electric bikes could play a big part in reducing our carbon emissions – and bring about a new cycling revolution.
People	Lesley Ingram-Sills G Florida-James
URL	https://www.scotsman.com/news/opinion/columnists/gear-up-for-the-electric-bike-revolution-dr-lesley-ingram-sills-prof-geraint-florida-james-4136124

Laying down a path for safer mountain biking

Laying down a path for safer mountain biking
Feb 23, 2023

Summary Dedicated to promoting health and wellbeing, Fujitsu is working with Edinburgh Napier University to design a comprehensive study of mountain biking injuries that aims to promote health and safety by enabling manufacturers to innovate and create safer products.

Linked Funders Fujitsu Limited

People Lesley Ingram-Sills
G Florida-James
Tom Campbell
Arthur Bossi

Org Units School of Applied Sciences

Projects Injuries in MTB

Research Areas Sports sciences

Themes Health

Research Centres/Groups Sports, Exercise and Health Science Research Group
The Mountain Bike Centre of Scotland

URL https://www2.fujitsu.com/global/customer-stories/cs-edinburgh-napier-university-20230220/

Summary	Dedicated to promoting health and wellbeing, Fujitsu is working with Edinburgh Napier University to design a comprehensive study of mountain biking injuries that aims to promote health and safety by enabling manufacturers to innovate and create safer products.
Linked Funders	Fujitsu Limited
People	Lesley Ingram-Sills G Florida-James Tom Campbell Arthur Bossi
Org Units	School of Applied Sciences
Projects	Injuries in MTB
Research Areas	Sports sciences
Themes	Health
Research Centres/Groups	Sports, Exercise and Health Science Research Group The Mountain Bike Centre of Scotland
URL	https://www2.fujitsu.com/global/customer-stories/cs-edinburgh-napier-university-20230220/

The Future Directions & Trends for Off Road e-MTB use & Impact in Great Britain
Jan 19, 2023

Summary The introduction of e-bikes into the cycling industry has resulted in a growing market, with
sales demonstrating an increase exponentially over the last five years. Globally it is predicted
that e-bikes will reach and potentially surpass 130 million by 2023 (Lee et al., 2019). In 2018,
it was projected that the sale of e-bikes in Europe would increase from 2.4 million units to 4.6
million in 2022 (Technavio.com, 2018). Despite this rapid ongoing growth, little is known about
the current demographics, motivations, and behaviour of eMTB users and the potential impact
on the environment within GB. Broadly, cycling has been repeatedly shown to lack ethnic or
gender diversity and instead is dominated by older, rich, white, men. Generally, mountain bike
riders are largely motivated by fun, enjoyment and connection with nature and accordingly
shown a willingness to protect nature (Campbell et al., 2021).
eMTBs enable riders to access the countryside of Great Britain, providing an alternative to
built-up environments and busy traffic filled roads. However, little is understood about the
behaviour of eMTB riders in this space and their impact on fragile and trail environments. The
current stakeholders were keen to explore opportunities to increase eMTB participation, whilst
mitigating any negative impacts on trail, environment, and interactions between user groups.
There were four aims associated with this study:
1. To understand the growth/direction of the market and user group.
2. To increase overall knowledge regarding trail design and environmental impacts
related to eMTBS use in both trail centers and the wider countryside.
3. To provide land managers/owners and stakeholders with data to help assist future
decisions/education and policy relating to eMTB use in a responsible and sustainable
way.
4. To understand the population of riders to help inform responsible behavior and
behavior change in the desired locations.

People Lesley Ingram-Sills
Tom Campbell
G Florida-James

URL https://www.britishcycling.org.uk/emtbstudy

Summary	The introduction of e-bikes into the cycling industry has resulted in a growing market, with sales demonstrating an increase exponentially over the last five years. Globally it is predicted that e-bikes will reach and potentially surpass 130 million by 2023 (Lee et al., 2019). In 2018, it was projected that the sale of e-bikes in Europe would increase from 2.4 million units to 4.6 million in 2022 (Technavio.com, 2018). Despite this rapid ongoing growth, little is known about the current demographics, motivations, and behaviour of eMTB users and the potential impact on the environment within GB. Broadly, cycling has been repeatedly shown to lack ethnic or gender diversity and instead is dominated by older, rich, white, men. Generally, mountain bike riders are largely motivated by fun, enjoyment and connection with nature and accordingly shown a willingness to protect nature (Campbell et al., 2021). eMTBs enable riders to access the countryside of Great Britain, providing an alternative to built-up environments and busy traffic filled roads. However, little is understood about the behaviour of eMTB riders in this space and their impact on fragile and trail environments. The current stakeholders were keen to explore opportunities to increase eMTB participation, whilst mitigating any negative impacts on trail, environment, and interactions between user groups. There were four aims associated with this study: 1. To understand the growth/direction of the market and user group. 2. To increase overall knowledge regarding trail design and environmental impacts related to eMTBS use in both trail centers and the wider countryside. 3. To provide land managers/owners and stakeholders with data to help assist future decisions/education and policy relating to eMTB use in a responsible and sustainable way. 4. To understand the population of riders to help inform responsible behavior and behavior change in the desired locations.
People	Lesley Ingram-Sills Tom Campbell G Florida-James
URL	https://www.britishcycling.org.uk/emtbstudy

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