Dr Elaine Mercer-Jones
| Biography | I have an MA, MSc and PhD, all from the University of Edinburgh. I have worked in social services research, and as a research assistant at the University of Otago in New Zealand. I have been at Edinburgh Napier since 1999. I my research interests include social history, in particular the history of tourism and the history of advertising, the history of women in medicine and the development of medical knowledge. I am also interested in critical marketing, gender studies, marketing communications and marketing ethics. I am module leader for the modules Marketing Communications (year 2); Marketing and Society (year 3); Marketing Ethics (year 4); Principles and Practices of Marketing (PG) and Social Media and Content Marketing (PG). I am Programme Leader for MSc Marketing Suite (MSc Marketing; MSc Marketing + Festival and Events Management, and MSc Marketing with Digital Strategy). I am year tutor for year 3 undergraduates and all MSc Marketing students. I write historical crime fiction in my spare time, and have had 6 novels published. I regularly undertake public lectures on archive research, history of medicine, the professionalisation of women in medicine, and creative writing. |
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| Research Interests | I am interested in social history, in particular the history of hospitality and tourism and the history of advertising. I have also worked on the history of women in medicine, the development of medical knowledge. I am interested in critical marketing, gender studies, marketing communications and marketing ethics. Current research projects are concerned with: historical narratives and the development of the city of Edinburgh as a tourist destination; the nineteenth-century guest house as a inhospitable space; women's self identity projects and social media; consumers' relationship with home assistance devices. |
| Teaching and Learning | I have applied for Senior Fellowship of the Higher Education Academy (May 2020). I am committed to research-led teaching, and am interested in the uses of humour in education, and its impact on teaching and learning outcomes. |