Sustainable sales
(2023)
Journal Article
Mackenzie, C. (2023). Sustainable sales. International Journal of Sales Transformation, 9(1), 40-43
In a world where sustainability is the new buzzword, is “sustainable sales” just greenwashing or can it genuinely support the creation of a company’s unique selling proposition? Academic concepts sometimes languish through lack of action as they c... Read More about Sustainable sales.