All Outputs (2)

#Chavcheck: Does TikTok facilitate the pornification of social class struggles? (2023)
Presentation / Conference Contribution
Logan-McFarlane, A. (2023, July). #Chavcheck: Does TikTok facilitate the pornification of social class struggles?. Paper presented at Netnocon 2023, University of Salford, Manchester, UK

In 2020, the ‘chav’ trope resurfaced globally on TikTok. The trend featured individuals performing ““chav checks”, heavy makeup tutorials, and showing off the UK’s “chavviest places” with the sound check “Hey yo, chav check” employed to mock “puffa j... Read More about #Chavcheck: Does TikTok facilitate the pornification of social class struggles?.

Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers (2023)
Presentation / Conference Contribution
Logan-McFarlane, A., & Samsioe, E. (2023, June). Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers. Paper presented at Consumer Culture Theory (CCT), Lund University, Sweden

Our study aims to investigate how narrative strategy can be employed to change public opinion on age in the Western beauty and fashion market. Our unique contribution lies in the interpretation of Instagram message post content to reveal how composit... Read More about Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers.