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Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers

Logan-McFarlane, Ashleigh; Samsioe, Emma


Emma Samsioe


Our study aims to investigate how narrative strategy can be employed to change public opinion on age in the Western beauty and fashion market. Our unique contribution lies in the interpretation of Instagram message post content to reveal how composition, style and genre form part of SMI narrative strategy.

Presentation Conference Type Conference Paper (unpublished)
Conference Name Consumer Culture Theory (CCT)
Start Date Jun 27, 2023
End Date Jun 30, 2023
Deposit Date Aug 24, 2023
Keywords influencer, fashion, age, narrative, Instagram

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