Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers

Logan-McFarlane, Ashleigh; Samsioe, Emma

Abstract

Our study aims to investigate how narrative strategy can be employed to change public opinion on age in the Western beauty and fashion market. Our unique contribution lies in the interpretation of Instagram message post content to reveal how composition, style and genre form part of SMI narrative strategy.

Citation

Logan-McFarlane, A., & Samsioe, E. (2023, June). Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers. Paper presented at Consumer Culture Theory (CCT), Lund University, Sweden

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: Consumer Culture Theory (CCT)
• Start Date: Jun 27, 2023
• End Date: Jun 30, 2023
• Deposit Date: Aug 24, 2023
• Keywords: influencer, fashion, age, narrative, Instagram