All Outputs (2)

Measuring the Impact of Customers and Noncustomers Influencer Values in Social Networks (2019)
Presentation / Conference Contribution
Azer, J., & Ranaweera, C. (2019, July). Measuring the Impact of Customers and Noncustomers Influencer Values in Social Networks. Paper presented at Frontiers in Service, National University of Singapore, Singapore

Understanding the influence customers have on each other is of critical importance in service research. With consistently growing opportunities to influence other actors through social media, the relationships between a firm and its customers are e... Read More about Measuring the Impact of Customers and Noncustomers Influencer Values in Social Networks.

The Impact of Non-customers with High Influencer Value in Social Networks (2019)
Presentation / Conference Contribution
Azer, J., & Ranaweera, C. (2019, June). The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden

This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network size but also the type of online social ties they have within their networks... Read More about The Impact of Non-customers with High Influencer Value in Social Networks.