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The Impact of Non-customers with High Influencer Value in Social Networks

Azer, Jaylan; Ranaweera, Chatura


Jaylan Azer

Chatura Ranaweera


This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network size but also the type of online social ties they have within their networks. Moreover, this paper provides empirical evidence of the theoretical possibility of noncustomers to have influencer values by revealing their impact on other actors’ expected purchase accounting for the moderating roles of valence and the category of offering

Presentation Conference Type Conference Paper (unpublished)
Conference Name QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!
Start Date Jun 10, 2019
End Date Jun 13, 2019
Online Publication Date Jun 30, 2019
Deposit Date Mar 20, 2019
Publicly Available Date Jun 30, 2019
Keywords Customer influence, social networks
Public URL
Contract Date Mar 20, 2019


Noncustomer's influencer Value in Social networks...Submitted Abstract (27 Kb)

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