All Outputs (4)

Putting passion to work: Passionate labour in the fashion blogosphere (2022)
Journal Article
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (2022). Putting passion to work: Passionate labour in the fashion blogosphere. European Journal of Marketing, 56(4), 1210-1231. https://doi.org/10.1108/EJM-08-2019-0642

Purpose This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of passions and the discipline of labour fuse within passionate la... Read More about Putting passion to work: Passionate labour in the fashion blogosphere.

#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours (2020)
Journal Article
McFarlane, A., & Samsioe, E. (2020). #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, 24(3), 399-413. https://doi.org/10.1108/JFMM-08-2019-0177

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Non-participative netnography in the form of visual and textual analysis of over 300 Insta... Read More about #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours.

Netnography: observing and interacting with celebrity in the digital world (2015)
Journal Article
Logan, A. (2015). Netnography: observing and interacting with celebrity in the digital world. Celebrity Studies, 6(3), 378-381. https://doi.org/10.1080/19392397.2015.1062652

Re-fashioning Kate: The Making of a Celebrity Princess Brand (2013)
Journal Article
Logan, A., Hamilton, K., & Hewer, P. (2013). Re-fashioning Kate: The Making of a Celebrity Princess Brand. Journal of the Association for Consumer Research, 41, 378-383

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an ‘ordinary’ individual to an ‘extraordinary’ celebrity which rests on the myth of being: ‘just like us’. By unpacking the ‘Kate... Read More about Re-fashioning Kate: The Making of a Celebrity Princess Brand.