Second Screen interaction in the cinema: Experimenting with transmedia narratives and commercialising user participation
(2017)
Journal Article
Blake, J. (2017). Second Screen interaction in the cinema: Experimenting with transmedia narratives and commercialising user participation. Participations: International Journal of Audience Reception Studies, 14(2), 526-544
In its relatively short life, second screen interaction has evolved into a variety of forms of viewer engagement. The practice of using two screens concurrently has become common in domestic TV viewing but remains a relatively specialist and niche ex... Read More about Second Screen interaction in the cinema: Experimenting with transmedia narratives and commercialising user participation.