Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism
(2014)
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. (2015). Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism. International Journal of Tourism Research, 17(4), 356-363. https://doi.org/10.1002/jtr.1993
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a... Read More about Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism.