All Outputs (20)

The Nature and Role of Visitor Attraction (2022)
Book Chapter
Leask, A. (2022). The Nature and Role of Visitor Attraction. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd). Routledge. https://doi.org/10.4324/9781003041948-2

Visitor attractions play a vital role in the development and success of tourism destination. The aim of this chapter is first to define the terms ‘visitor attraction’ and ‘tourism destination’, showing how they are distinct yet increasingly overlappi... Read More about The Nature and Role of Visitor Attraction.

Creating Dementia Friendly Destinations in Scotland (2021)
Book Chapter
Leask, A., Wardrop, K., Fyall, A., & Hansen, M. (2021). Creating Dementia Friendly Destinations in Scotland. In M. B. Duignan (Ed.), Managing Events, Festivals and the Visitor Economy: Concepts, Collaborations and Cases (17-36). Wallingford, UK: CABI. htt

• Accessible tourism is an increasingly important sector of the tourism industry. • The ageing population represents an under-developed and lucrative market. • Globally 46 million people live with dementia, a number expected to triple by 2050.... Read More about Creating Dementia Friendly Destinations in Scotland.

Marketing Archaeological Heritage for Tourism (2020)
Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020). Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications

Abstract not available.

Events management education (2020)
Book Chapter
Barron, P., & Leask, A. (2020). Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Routledge

Abstract not available.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh (2019)
Book Chapter
Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify and discuss management practices and associated opportunities for narrati... Read More about Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh.

Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. (2016)
Book Chapter
Bakiewicz, J., Leask, A., Barron, P., & Rakić, T. (2016). Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In J. Albrecht (Ed.), Visitor Management in Tourism DestinationsCABI

No abstract available.

Events, Visitor Attractions and The Event Attraction Continuum (2016)
Book Chapter
Weidenfeld, A., & Leask, A. (2016). Events, Visitor Attractions and The Event Attraction Continuum. In A. Weidenfeld, R. Butler, & A. M. Williams (Eds.), Visitor Attractions and Events: Locations and LinkagesTaylor & Francis

No abstract available.

Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. (2015)
Book Chapter
Bakiewicz, J., Leask, A., Barron, P., & Rakić, T. (2015). Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In M. Kozak, & N. Kozak (Eds.), Destination Marketing: international perspectivesRoutledge

No abstract available. Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.

The Role of Edinburgh World Heritage in Managing a World Heritage City (2013)
Book Chapter
Leask, A. (2013). The Role of Edinburgh World Heritage in Managing a World Heritage City. In Contemporary Cases in Heritage

No abstract available.

Revenue Management at Heritage Attractions (2013)
Book Chapter
Leask, A. (2013). Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,

This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins with an explanation of the terms to be used within the chapter and the challen... Read More about Revenue Management at Heritage Attractions.

Engaging with Generation Y at Museums (2012)
Book Chapter
Leask, A., & Barron, P. (2012). Engaging with Generation Y at Museums. In M. Smith, & G. Richards (Eds.), The Routledge Handbook of Cultural TourismTaylor & Francis. https://doi.org/10.4324/9780203120958.ch50

Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition, as well as education and recreation’ (Sheng and Chen 2011: 53) meaning tha... Read More about Engaging with Generation Y at Museums.

Events management education. (2011)
Book Chapter
Leask, A., & Barron, P. (2011). Events management education. In The Routledge Handbook of EventsRoutledge. https://doi.org/10.4324/9780203803936.ch30

This chapter considers the development of events management education and the close association that this has with the development of academic research in the events management sector. The chapter starts with an introduction to the sector and the eme... Read More about Events management education..

Visitor Management at a World Heritage Site – Skara Brae Prehistoric Village (2011)
Book Chapter
Leask, A., & Garrod, B. (2011). Visitor Management at a World Heritage Site – Skara Brae Prehistoric Village. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism

No abstract available

World Heritage Designation – New Lanark (2011)
Book Chapter
Leask, A. (2011). World Heritage Designation – New Lanark. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism

No abstract available.

The Nature and Role of Visitor Attractions (2008)
Book Chapter
Leask, A. (2008). The Nature and Role of Visitor Attractions. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions (3-15). (2). Elsevier. https://doi.org/10.1016/b978-0-7506-8545-0.50007-1

The nature and role of visitor attractions.

World Heritage Site designation (2006)
Book Chapter
Leask, A. (2006). World Heritage Site designation. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites (5-19). Routledge. https://doi.org/10.1016/B978-0-7506-6546-9.50009-5

World heritage site designation.

Pricing Heritage: Are they really doing it better over there? (2004)
Book Chapter
Leask, A. (2003). Pricing Heritage: Are they really doing it better over there?. In C. Kelly, & S. Roodhouse (Eds.), Counting Culture? Practical Challenges for the Museum and Heritage Sector,

No abstract available.

The Nature and Purpose of Visitor Attractions (2003)
Book Chapter
Leask, A. (2002). The Nature and Purpose of Visitor Attractions. In A. Fyall, B. Garrod, & A. Leask (Eds.), Managing Visitor Attractions: New Directions

No abstract available.

Yield Management in Scottish Visitor Attractions (2001)
Book Chapter
Leask, A., Fyall, A., & Goulding, P. (2001). Yield Management in Scottish Visitor Attractions. In I. Yeoman, & A. Ingold (Eds.), Yield Management: Strategies for the Service Industries

No abstract available.

Yield Management (1999)
Book Chapter
Yeoman, I., & Leask, A. (1998). Yield Management. In A. Leask, & I. Yeoman (Eds.), Heritage Visitor Attractions: An Operations Management PerspectiveCassell

No abstract available.