Website evaluation in tourism and hospitality: The art is not stated
(2004)
Book Chapter
Morrison, A., Taylor, J. S., & Douglas, A. (2004). Website evaluation in tourism and hospitality: The art is not stated. In Handbook of Consumer Behaviour, Tourism, and the Internet. New York: Routledge. https://doi.org/10.4324/9780203062616
As suggested by Tierney (2000), the evaluation of Website effectiveness is needed because of the significant setup and maintenance costs. He also pointed out that, although online sales are a good way to measure Website effectiveness, many tourism si... Read More about Website evaluation in tourism and hospitality: The art is not stated.