All Outputs (3)

From Music Higher Education to the Festival Stage: Questioning the Neoliberal Environments of Scottish Jazz (2024)
Book Chapter
Raine, S., & Medbøe, H. (2024). From Music Higher Education to the Festival Stage: Questioning the Neoliberal Environments of Scottish Jazz. In R. Prokop, & R. Reitsamer (Eds.), Higher Music Education and Employability in a Neoliberal World. Bloomsbury Publishing

As evidenced from the festival stage and behind the scenes (Raine, 2020), the UK jazz scene continues to be male-dominated and middle-class (Umney and Kretsos, 2015; Umney, 2016). Drawing upon interviews and focus groups with jazz musicians, educator... Read More about From Music Higher Education to the Festival Stage: Questioning the Neoliberal Environments of Scottish Jazz.

Content Curation: Best Practices and Techniques (2023)
Book Chapter
Cameron, J. (2023). Content Curation: Best Practices and Techniques. In Digital Content Marketing: Creating Value in Practice (140-158). Routledge. https://doi.org/10.4324/9781003346500-9

In this chapter you will learn how carefully considered content curation can play a highly effective role in stimulating brand-related engagement, in particular on social media channels. Marketing concepts and theories that shed light on brand-relate... Read More about Content Curation: Best Practices and Techniques.

Content Marketing Ideation: How to Generate and Manage Creative Concepts (2023)
Book Chapter
Cameron, J. (2023). Content Marketing Ideation: How to Generate and Manage Creative Concepts. In Digital Content Marketing: Creating Value in Practice (31-60). Routledge. https://doi.org/10.4324/9781003346500-3

This chapter talks about the process of idea generation for content marketing. It discusses how content marketers generate creative ideas and introduces theories and concepts about creative processes. The chapter also provides recommendations on how... Read More about Content Marketing Ideation: How to Generate and Manage Creative Concepts.