All Outputs (4)

Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide) (2024)
Other
Robertson, M. (2024). Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide). [PDF]

This guide is for Business Event client (UK or International) hosting conference, convention or other large business-related event in Edinburgh. It is a guide for application of the measurement matrix created by Dr Martin Robertson in 2022 as part of... Read More about Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide).

Destination Net Zero – Net Zero Events Baseline Review (2022)
Report
Robertson, M., Ali-Knight, J., Barnes, C. A., Brogan, J., Brown, C., Myers, K., & Wharmby, C. (2022). Destination Net Zero – Net Zero Events Baseline Review. VisitScotland

Guided by the key themes of measuring, monitoring, decarbonisation and adaptation, an extensive body of knowledge in these four areas relating to carbon emission and management in the context of events is reviewed and condensed for confident referenc... Read More about Destination Net Zero – Net Zero Events Baseline Review.

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations (2008)
Presentation / Conference Contribution
Robertson, M., & Rogers, P. (2008, June). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. Presented at International Conference for Sustainable Tourism and Spirit of Hospitality in the Alpine Environment., Sappada, Italy

The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporated (Courtney & Errington, 2003). Rural areas, inclusive of mountainous ones... Read More about Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations.

Employability attributes: Meeting deadlines, time management
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.