Managing hotel revenue amid the COVID-19 crisis
(2021)
Journal Article
Denizci Guillet, B., & Chu, A. M. C. (2021). Managing hotel revenue amid the COVID-19 crisis. International Journal of Contemporary Hospitality Management, 33(2), 604-627. https://doi.org/10.1108/ijchm-06-2020-0623
Purpose The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the corona... Read More about Managing hotel revenue amid the COVID-19 crisis.