A classification of consumer involvement in new product development
(2014)
Presentation / Conference Contribution
Sinclair, M., & Campbell, R. I. (2014). A classification of consumer involvement in new product development. In Design's Big Debates - DRS International Conference 2014 (1582-1598)
Processes such as co-design, crowdsourcing and open design are challenging previously held notions about the role of the consumer within New Product Development. The degree and validity of consumer involvement in product creation varies according to... Read More about A classification of consumer involvement in new product development.