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A classification of consumer involvement in new product development

Sinclair, Matt; Campbell, Robert Ian

Authors

Robert Ian Campbell



Abstract

Processes such as co-design, crowdsourcing and open design are challenging previously held notions about the role of the consumer within New Product Development. The degree and validity of consumer involvement in product creation varies according to the process concerned, however to date little research exists to classify this involvement. In this paper the New Product Development process is divided into four phases: conception, specification, design and manufacture. The ability of the consumer to influence each phase when engaged in design activity is assessed. A graphical classification of New Product Development strategies is presented, mapped against the commitment of the designer to consumer involvement, and a number of new categories of design are proposed. The changing role of the designer from interpreter to facilitator of consumer wishes is also discussed.

Presentation Conference Type Conference Paper (Published)
Conference Name Design's Big Debates - DRS International Conference 2014
Start Date Jun 16, 2014
End Date Jun 19, 2014
Online Publication Date Jun 14, 2014
Publication Date Jun 16, 2014
Deposit Date Dec 14, 2022
Pages 1582-1598
Book Title Design's Big Debates - DRS International Conference 2014
Keywords New Product Development; Design Processes, User Participation; Consumer Design
Public URL http://researchrepository.napier.ac.uk/Output/2967594
Publisher URL https://dl.designresearchsociety.org/drs-conference-papers/drs2014/researchpapers/88/