Development and preliminary evaluation of a serious game to communicate a digitally enhanced advance service (DEAS) offer
(2021)
Presentation / Conference Contribution
Khan, M. S., Charissis, V., & Harrison, D. (2021, May). Development and preliminary evaluation of a serious game to communicate a digitally enhanced advance service (DEAS) offer. Presented at Spring Servitization Conference 2021, Online
DEAS are a cluster of high-value business models that focus on the delivery of outcomes rather than products to customers (DEAS NetworkPlus, 2020). Advance Service offers can be challenging to communicate and limit businesses understanding in the val... Read More about Development and preliminary evaluation of a serious game to communicate a digitally enhanced advance service (DEAS) offer.