Do Social Interaction Mechanisms Affect University Reputation? Evidence from the UK Higher Education Sector
(2024)
Journal Article
Abdelbadie, R. A., Braakmann, N., & Salama, A. (online). Do Social Interaction Mechanisms Affect University Reputation? Evidence from the UK Higher Education Sector. Abacus, https://doi.org/10.1111/abac.12323
We investigate the influence of skilful utilization of social interaction dynamics on creating reputations for UK Higher Education Institutions (HEIs) during public funding cuts and scrutiny. The paper employs a content analysis method and follows an... Read More about Do Social Interaction Mechanisms Affect University Reputation? Evidence from the UK Higher Education Sector.