An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels
(2004)
Presentation / Conference Contribution
Kim, D., Morrison, A., Taylor, S., & Lee, J. (2004, June). An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels. Paper presented at Tourism State of the Art II, Glasgow, UK
This study is to identify the typical roles and objectives of printed and the Internet advertising exploring the advantages and disadvantages for use in hospitality and tourism marketing. The data were obtained from the Web survey focused on the char... Read More about An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels.