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All Outputs (951)

An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels (2004)
Presentation / Conference Contribution
Kim, D., Morrison, A., Taylor, S., & Lee, J. (2004, June). An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels. Paper presented at Tourism State of the Art II, Glasgow, UK

This study is to identify the typical roles and objectives of printed and the Internet advertising exploring the advantages and disadvantages for use in hospitality and tourism marketing. The data were obtained from the Web survey focused on the char... Read More about An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels.

Classical culture in the post-Roman Rhône Valley (2004)
Presentation / Conference Contribution
Dodd, L. (2004, April). Classical culture in the post-Roman Rhône Valley. Presented at University of Glasgow Classics Research Seminar Series

An examination of the position of Latin literary culture in the Rhône Valley in the period 475-550, with particular attention to Avitus of Vienne and Caesarius of Arles.

Applying user testing data to UEM performance metrics. (2004)
Presentation / Conference Contribution
Chattratichart, J., & Brodie, J. (2004). Applying user testing data to UEM performance metrics. In CHI EA '04 CHI '04 Extended Abstracts on Human Factors in Computing Systems, 1119-1122. doi:10.1145/985921.986003

The lack of standard assessment criteria for reliably comparing usability evaluation methods (UEMs) is an important gap in HCI knowledge. Recently, metrics for assessing thoroughness, validity, and effectiveness of UEMs, based on user data, have been... Read More about Applying user testing data to UEM performance metrics..

WebCT: For web wizards only? (2003)
Presentation / Conference Contribution
Steven, G. (2003, January). WebCT: For web wizards only?. Paper presented at Napier University EdDev Conference, Edinburgh, Scotland

Civil Service Reform: from Thatcher to Blair (2002)
Presentation / Conference Contribution
McMillan, J. (2002, December). Civil Service Reform: from Thatcher to Blair. Paper presented at Yemeni Civil Service Reform Programme

Evolution in Britain's Civil Services (2002)
Presentation / Conference Contribution
McMillan, J., Rhodes, R., Carmichael, P., & Massey, A. (2002, August). Evolution in Britain's Civil Services. Paper presented at American Political Studies Association Annual Conference

From forecasting to drink and how we could be more sociable with business. (2002)
Presentation / Conference Contribution
Gormley, P., MacMillan, G., & Canduela, J. (2002, June). From forecasting to drink and how we could be more sociable with business. Paper presented at 22nd International Symposium on Forecasting, Dublin, Ireland

The presentation covers the developments in forecasting and market modeling within Scottish Courage Brands, the major brewer in the UK take home market. It illustrates the joint development of new methods of demand modeling with staff and post grad... Read More about From forecasting to drink and how we could be more sociable with business..