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All Outputs (4)

Strategies for success? Market entry strategies of new craft beer producers (2021)
Book Chapter
Quinn, D., Ellis, V., & Richards, J. (2021). Strategies for success? Market entry strategies of new craft beer producers. In D. Clarke, V. Ellis, H. Patrick-Thomson, & D. Weir (Eds.), Researching Craft Beer: Understanding Production, Community and Cultur

Fewer than half of UK start-up businesses will survive beyond 5 years and there are many, and complex, reasons for this (ONS, 2020). In the Scottish Small Business Survey of 2019, competition in the market was considered the number one obstacle to su... Read More about Strategies for success? Market entry strategies of new craft beer producers.

Behind the beer: An examination of ‘entrepreneurial’ motives for starting a craft brewery (2021)
Book Chapter
Ellis, V., & Richards, J. (2021). Behind the beer: An examination of ‘entrepreneurial’ motives for starting a craft brewery. In D. Clarke, V. Ellis, H. Patrick-Thomson, & D. Weir (Eds.), Researching Craft Beer: Understanding Production, Community and

Brewing has experienced a considerable revival in recent years with the number of brewers in the UK being at its highest level since the 1930s (Cask Report, 2018). After decades of mergers and takeovers saw the emergence of a small number of global b... Read More about Behind the beer: An examination of ‘entrepreneurial’ motives for starting a craft brewery.