Skip to main content

Research Repository

Advanced Search

All Outputs (152)

Marketing von Solutions: Innovative Ansätze und Best Practices (2010)
Book
Woisetschläger, D., Michaelis, M., Evanschitzky, H., Eiting, A., & Backhaus, C. (Eds.). (2010). Marketing von Solutions: Innovative Ansätze und Best Practices. Gabler. https://doi.org/10.1007/978-3-8349-6302-4

Heute verlangen Kunden mehr denn je nicht in erster Linie Produkte, sondern Lösungen. Entsprechend versuchen immer mehr Unternehmen, sich als Lösungsanbieter bzw. „Solution Seller“ zu positionieren. Dabei bietet das Solution Selling insbesondere für... Read More about Marketing von Solutions: Innovative Ansätze und Best Practices.

Public Management in the Postmodern Era Challenges and Prospects (2010)
Book
Fenwick, J., & McMillan, J. (2010). Public Management in the Postmodern Era Challenges and Prospects. Edward Elgar Publishing

Challenging the traditional orthodoxies of public management, this timely and comprehensive book adopts a lively and critical approach to key questions of public policy and management. With state-of-the-art contributions from leading international sc... Read More about Public Management in the Postmodern Era Challenges and Prospects.

International Business. (2009)
Book
(2009). S. Robertson (Ed.), International Business. Pearson Custom Publishing

Customised textbook developed for Masters Level module.

International Perspectives of Festivals and Events. (2009)
Book
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (Eds.). (2009). International Perspectives of Festivals and Events. Elsevier

In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Commercial Homes in Tourism: An International Perspective (2009)
Book
Lynch, P., McIntosh, A. J., & Tucker, H. (Eds.). (2009). Commercial Homes in Tourism: An International Perspective. Routledge. https://doi.org/10.4324/9780203880319

This volume is the first to examine the commercial home from an international perspective, paying attention to the frequently occurring but often neglected forms of commercial accommodation including farmstays, historic houses, and self-catering acco... Read More about Commercial Homes in Tourism: An International Perspective.

Beziehungsqualität in Dienstleistungsnetzwerken (2009)
Book
Backhaus, C. (2009). Beziehungsqualität in Dienstleistungsnetzwerken. Gabler. https://doi.org/10.1007/978-3-8349-8357-2

Die Bedeutung der Organisationsform des Unternehmensnetzwerks spiegelt sich in einem stark steigenden Interesse der Wissenschaft an Netzwerkorganisationen wider. Christof Backhaus analysiert in zwanzig Dienstleistungsnetzwerken die Beziehungsqualität... Read More about Beziehungsqualität in Dienstleistungsnetzwerken.

Enhancing the Experience of Chinese Students in UK Higher Education - Lessons from a Collaborative Project. (2008)
Book
(2008). M. Foster (Ed.), Enhancing the Experience of Chinese Students in UK Higher Education - Lessons from a Collaborative Project. SEDA

This SEDA Special takes an international theme, addressing the experiences of Chinese students studying higher education courses both in the UK and on collaborative programmes with British universities in China. Using the results of an innovative and... Read More about Enhancing the Experience of Chinese Students in UK Higher Education - Lessons from a Collaborative Project..

They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. (2008)
Book
Omar, M., & Lewrick, M. (2008). They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University

There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry selected for involvement in overseas markets. Equally there is evidence to sugg... Read More about They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets..

Risk Management Practices of SMEs. Evaluating and Implementing Effective Risk Management Systems (2008)
Book
Henschel, T. (2008). Risk Management Practices of SMEs. Evaluating and Implementing Effective Risk Management Systems. Erich Schmidt

For SMEs, the establishment of a risk management system is essential to their survivial, since it affects their ability to continue to receive credit from banks. When rating a SME, the lending bank will also assess the proper implementation of a risk... Read More about Risk Management Practices of SMEs. Evaluating and Implementing Effective Risk Management Systems.

Managing Visitor Attractions (2008)
Book
Fyell, A., Garrod, B., Leask, A., & Wanhill, S. (Eds.). (2008). Managing Visitor Attractions. Elsevier

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understo... Read More about Managing Visitor Attractions.

Business Research Analysis. (2007)
Book
Pemberton, J., McGrane, A., & Robson, A. (2007). Business Research Analysis. (2). Pearson Publishing