Enhancing the link between business and operations strategy.
(1996)
Book Chapter
MacKerron, G. (1996). Enhancing the link between business and operations strategy. In C. A. Voss (Ed.), Manufacturing strategy: operations strategy in a global context. London Business School
This paper reprots on the use of banchmarking to improve the links between business and operations strategies. The use of benchmarking as a toll to facilitate improvements in these crucial links is examined. The existing literature on process benchma... Read More about Enhancing the link between business and operations strategy..