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Enhancing the link between business and operations strategy.

MacKerron, Grant

Authors

Grant MacKerron



Contributors

C A Voss
Editor

Abstract

This paper reprots on the use of banchmarking to improve the links between business and operations strategies. The use of benchmarking as a toll to facilitate improvements in these crucial links is examined. The existing literature on process benchmarking is used to from a structured questionnaire to apply to six case studies of major manuifacturing companies. Four of these case studies are presented in this paper to highlight the use of benchmarking in this application. Initial researh results are presented drawing upon the critical success factors indentified both in the literature and on the case results. Recommendations for further work are outlined

Citation

MacKerron, G. (1996). Enhancing the link between business and operations strategy. In C. A. Voss (Ed.), Manufacturing strategy: operations strategy in a global context. London Business School

Publication Date 1996
Deposit Date Sep 16, 2015
Publicly Available Date Sep 16, 2015
Peer Reviewed Peer Reviewed
Book Title Manufacturing strategy: operations strategy in a global context
ISBN 0-9025-8328-X
Keywords Benchmarking; business management; self-assessment; business strategy; manufacturing industry
Public URL http://researchrepository.napier.ac.uk/id/eprint/9100
Contract Date Sep 16, 2015

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