All Outputs (8)

Stakeholders' perceptions of the DCF method in hotel valuations (2004)
Journal Article
Verginis, C. S., & Stephen Taylor, J. (2004). Stakeholders' perceptions of the DCF method in hotel valuations. Property Management, 22(5), 358-376. https://doi.org/10.1108/02637470410570743

The main stakeholder of any valuation is the commissioning party and the outcome of the valuation process will determine for the commissioning party the value of the asset. The second key stakeholder is the valuer. Often, however, there is third stak... Read More about Stakeholders' perceptions of the DCF method in hotel valuations.

Developing a virtual poster conference for graduate students: A transatlantic experience (2004)
Presentation / Conference Contribution
Taylor, S., Nickson, D., Kline, S., & Brey, E. (2004, September). Developing a virtual poster conference for graduate students: A transatlantic experience. Paper presented at International Society of Travel and Tourism Educators (ISTTE), Hong Kong

Website evaluation for upscale hotels in the UK and US: CSFs, performance measurements and scales (2004)
Presentation / Conference Contribution
Lee, J., Morrison, A., Taylor, S., Myung, S., & Kang, S. (2004, June). Website evaluation for upscale hotels in the UK and US: CSFs, performance measurements and scales. Paper presented at Tourism State of the Art II, Glasgow, UK

An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels (2004)
Presentation / Conference Contribution
Kim, D., Morrison, A., Taylor, S., & Lee, J. (2004, June). An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels. Paper presented at Tourism State of the Art II, Glasgow, UK

This study is to identify the typical roles and objectives of printed and the Internet advertising exploring the advantages and disadvantages for use in hospitality and tourism marketing. The data were obtained from the Web survey focused on the char... Read More about An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels.

Small is beautiful? An evaluation of small hotel websites in the UK and US (2004)
Presentation / Conference Contribution
Kang, S., Morrison, A., Taylor, S., Lee, J., & Myung, S. (2004, June). Small is beautiful? An evaluation of small hotel websites in the UK and US. Paper presented at Tourism State of the Art II, Glasgow, UK

Digital strategic alliences in convention and exhibition management: building stronger virtual destinations (2004)
Presentation / Conference Contribution
Myung, S., Morrison, A., Taylor, S., Kang, S., & Lee, J. (2004, June). Digital strategic alliences in convention and exhibition management: building stronger virtual destinations. Paper presented at Tourism State of the Art II, Glasgow, UK

Website evaluation in tourism and hospitality: The art is not stated (2004)
Book Chapter
Morrison, A., Taylor, J. S., & Douglas, A. (2004). Website evaluation in tourism and hospitality: The art is not stated. In Handbook of Consumer Behaviour, Tourism, and the Internet. New York: Routledge. https://doi.org/10.4324/9780203062616

As suggested by Tierney (2000), the evaluation of Website effectiveness is needed because of the significant setup and maintenance costs. He also pointed out that, although online sales are a good way to measure Website effectiveness, many tourism si... Read More about Website evaluation in tourism and hospitality: The art is not stated.

Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated (2004)
Journal Article
Morrison, A. M., Taylor, J. S., & Douglas, A. (2004). Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated. Journal of Travel and Tourism Marketing, 17(2-3), 233-251. https://doi.org/10.1300/j073v17n02_18

Millions of dollars have been invested in Website development, often without much thought of how to evaluate the effectiveness of sites. This paper reports on the past, present, and likely future of one of the recommended approaches for evaluating to... Read More about Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated.