All Outputs (3)

Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students (2022)
Presentation / Conference Contribution
Kurtzke, S., & Setkute, J. (2022). Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference

Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland (2022)
Presentation / Conference Contribution
Setkute, J., & Kurtzke, S. (2022). Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It? (2022)
Digital Artefact
Kurtzke, S. (2022). Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]