All Outputs (22)

Integrating AI Literacy in Higher Education: A Practical Framework
Presentation / Conference Contribution
Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a... Read More about Integrating AI Literacy in Higher Education: A Practical Framework.

AI Literacy Framework for Marketing Education and Assessment Design.
Presentation / Conference Contribution
Kurtzke, S. (2024, June). AI Literacy Framework for Marketing Education and Assessment Design. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to collect feedback from marketing practitioners on an evidence-based AI Literacy Framework that shows how higher-order human and applied AI skills can be embedded in marketing curricula and through assessment. It sets out debates on A... Read More about AI Literacy Framework for Marketing Education and Assessment Design..