Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
(2022)
Presentation / Conference Contribution
Kurtzke, S., & Setkute, J. (2022). Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference
All Outputs (2)
Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland (2022)
Presentation / Conference Contribution
Setkute, J., & Kurtzke, S. (2022). Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference