All Outputs (2)

Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling (2023)
Presentation / Conference
Naughton, P. (2023, July). Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling. Paper presented at 24TH AMS World Marketing Congress 2023, University of Kent - Canterbury, UK

The aim of this study is to identify consumer segments based on the importance attributed to labelling information on the health, environmental and ethical, and sensory attributes of PBMS. The research builds on previous attitudinal studies by using... Read More about Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling.

The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions (2022)
Presentation / Conference
Naughton, P. (2022, November). The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions. Paper presented at EffosT Conference 2022, Dublin

The aim of this study is to examine the effects of two nutrition claims (reduced sugar and protein content), a traffic light nutrition label, and the moderating role of weight control motivation on the appeal and perceived healthfulness of foods.