All Outputs (4)

Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector (2011)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2011). Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856

This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted to seek engagement with this generational segment. A multiple-case study des... Read More about Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector.

Events management education. (2011)
Book Chapter
Leask, A., & Barron, P. (2011). Events management education. In The Routledge Handbook of EventsRoutledge. https://doi.org/10.4324/9780203803936.ch30

This chapter considers the development of events management education and the close association that this has with the development of academic research in the events management sector. The chapter starts with an introduction to the sector and the eme... Read More about Events management education..

Motivation to volunteer: a case study of the Edinburgh International Magic Festival (2011)
Journal Article
Barron, P., & Rihova, I. (2011). Motivation to volunteer: a case study of the Edinburgh International Magic Festival. International Journal of Event and Festival Management, 2(3), 202-217. https://doi.org/10.1108/17582951111170281

Purpose – Using the inaugural Edinburgh International Magic Festival (EIMF) as a case study, the purpose of this paper is to focus on the motivational factors prevalent in a group of young event and festival volunteers.Design/methodology/approach –... Read More about Motivation to volunteer: a case study of the Edinburgh International Magic Festival.

Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies (2011)
Presentation / Conference Contribution
Leask, A., Barron, P., & Fyall, A. (2011, June). Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies. Paper presented at Advancing the Social Science of Tourism, University of Surrey, Guildford

No abstract available.