All Outputs (3)

The Marketing Agency Role in Delineating and Communicating Brand Purpose (2024)
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2023, July). The Marketing Agency Role in Delineating and Communicating Brand Purpose. Presented at 2023 AMS World Marketing Congress, Canterbury, UK

To create the solutions that can tackle such problems as climate change, biodiversity loss and inequality, firms need to care. A commitment to caring helps managers to listen to others and to have the courage to act in line with their brand purpose.... Read More about The Marketing Agency Role in Delineating and Communicating Brand Purpose.

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Brand Purpose: A Marketing Agency Perspective (2022)
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest