All Outputs (4)

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. (2018)
Presentation / Conference Contribution
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing

No abstract available.

'Disneyland untuk industri rokok': aturan yang lemah buat generasi muda Indonesia kecanduan rokok (2018)
Newspaper / Magazine
Tjandra, N. 'Disneyland untuk industri rokok': aturan yang lemah buat generasi muda Indonesia kecanduan rokok. [Online article]

Indonesia memiliki masalah besar dengan tembakau. Secara khusus, pemerintah perlu segera berbuat lebih banyak untuk melindungi anak-anak, karena mereka tidak cukup berpengalaman untuk membuat pilihan dengan baik. Iklan rokok perlu dilarang secara men... Read More about 'Disneyland untuk industri rokok': aturan yang lemah buat generasi muda Indonesia kecanduan rokok.

‘Disneyland for Big Tobacco’: how Indonesia’s lax smoking laws are helping next generation to get hooked (2018)
Newspaper / Magazine
Tjandra, N. (2018). ‘Disneyland for Big Tobacco’: how Indonesia’s lax smoking laws are helping next generation to get hooked. [Blog]

Indonesia has a big problem with tobacco. In particular, the government needs to urgently do more to protect children, since they’re not experienced enough to make well-informed choices. There needs to be a complete ban on tobacco advertising, along... Read More about ‘Disneyland for Big Tobacco’: how Indonesia’s lax smoking laws are helping next generation to get hooked.

Public perception of cigarette marketing (2018)
Presentation / Conference Contribution
Aroean, L., & Tjandra, N. (2018, May). Public perception of cigarette marketing. Paper presented at 46th Academy of Marketing Science Conference, New Orleans

How do people conceive of an ethically good action? How do people link their perceptual arguments which is compelling? Do people not simply line up reasons for a specific course of action? Many of us will say differently, and it somehow depends on th... Read More about Public perception of cigarette marketing.