All Outputs (2)

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. (2018)
Presentation / Conference Contribution
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing

No abstract available.

Public perception of cigarette marketing (2018)
Presentation / Conference Contribution
Aroean, L., & Tjandra, N. (2018, May). Public perception of cigarette marketing. Paper presented at 46th Academy of Marketing Science Conference, New Orleans

How do people conceive of an ethically good action? How do people link their perceptual arguments which is compelling? Do people not simply line up reasons for a specific course of action? Many of us will say differently, and it somehow depends on th... Read More about Public perception of cigarette marketing.